Privacy Policy

Updated July 2024

The following Privacy Policy (“Privacy Policy”) discloses information gathering and dissemination practices for the following website:

www.basshall.com

Performing Arts Fort Worth (“PAFW”, “Us”, “We”, “Our”) is the 501(c)3 non-profit organization that owns and operates Bass Performance Hall and the Maddox-Muse Administration Building that houses McDavid Studio and the Van Cliburn Recital Hall. PAFW presents, markets, and tickets touring attractions such as Touring Broadway, concerts, family shows, and comedy. This Privacy Policy covers website information related to performances presented by PAFW only, as well as organizational content provided for informational purposes.

PLEASE READ THE FOLLOWING TERMS CAREFULLY BEFORE USING THIS WEBSITE. By visiting this website, You (“You”, “Your”, “Yours”) consent and agree to the terms of this Privacy Policy and to the collection, use and storage of Your information by PAFW. From time to time, PAFW may change this Privacy Policy. When this occurs, the “As of” line above will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of this website following the posting of a changed Privacy Policy indicates Your acceptance of the changes. Unless PAFW provides You with specific notice, no changes to this Privacy Policy will apply retroactively.

Information Collected and How It’s Used

Personal Information. “Personal information” is information that is uniquely identifiable to You, such as Your name, address, email address, phone number, IP address, credit card number and other personal information that is not otherwise publicly available.

Using certain features of this website may require that You provide PAFW with Your personal information. For example, this website may include the following features:

• Contests/Sweepstakes
• Surveys
• Email Sign-Up
• Mobile Alert Sign-Up (SMS)
• Public forums (i.e., message boards)
• Social media channels

To use these features, We may require You to provide Your email address, mobile number, name and/or address and certain demographic information (gender, age, income level, etc.). When You provide Us with Your personal information to use the features above, You expressly consent to the collection, storage, use and disclosure of this information as described in this Privacy Policy.

PAFW may use Your personal information to communicate with You about:

• Your use of any of the features above.
• New content on Our website.
• New contests.
• Prize information.
• News that we think may interest You about Us.
• Responses to Your questions/comments to Us.
• Sponsor or marketing partner information or offers.
• Important show-related information (i.e., postponement, cancellation, time change, etc.).

We may use Your demographic information for in-house statistics, advertising, and target marketing information.

You can always opt-out of receiving future communications from Us; see the Choice/Opt-out section below.

Other Information. Even if You don’t use any of the features above, when You visit this website, We may collect certain information about You.

(a) From Your Browser, an activity log tracks all visitors to the website. The information in the activity log does not identify You individually. The information collected may include among other data: Your IP address, Your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times and referring website’s address.

We may use Your IP address to help diagnose problems with the server and to administer the website. Your IP address is also used to gather broad demographic information, such as country of origin and geographic location. We may use such data in the aggregate to run internal analyses to improve upon Your experience on this website.

(b) This website uses cookies. Cookies are small text files placed on Your computer and stored by Your browser. They serve the purpose of providing a more user-friendly, efficient, and secure experience on this website. Cookies also make it possible for systems to recognize Your browser and offer You the best possible configuration on this website.

PAFW uses the cookies in the following way:

• Information storage and access

The storage of information, or access to information that is already stored, on your device, such as advertising identifiers, device identifiers, cookies, and similar technologies.

• Personalization

The collection and processing of information about Your use of this service to subsequently personalize advertising and/or content for You in other contexts, such as on other websites or apps, over time. The use of pixels to provide You with the best possible configuration on this website, and help personalize the website for ease of use.

• Ad selection, delivery, and reporting

The collection of information, and the combination with the previously collected information, to select and deliver advertisements for You, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about Your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether You took the action related to the advertisement including for example clicking an ad or making a purchase.

• Measurement

The collection of information about Your use of the content, and combination with previously collected information, used to measure, understand, and report on Your usage of the service. The collection of information about the users use of basshall.com can be used to personalize content and/or advertising in other contexts such as website or apps that are not directly affiliated with basshall.com.

Cookies Expiration: Most cookies in use on this site are stored for 30 days, however data can be stored for up to 365 days in some cases. Opt-out cookies are stored for up to five years.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if You prefer, You can usually modify your browser setting to decline cookies. For more information on cookies and how to disable them, You can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org

(c) Tracking Tags (also known as "web beacons," "action tags" or "single-pixel gifs"). This website may also use tracking tags. Tracking tags are invisible graphics embedded in the pages of this website that are programmed to collect non-personal information about Your use of the website. Like cookies, tracking tags provide overall usage patterns for this website that may be used for analysis and to provide personalized services and advertising content. 

Comment and Posting Policy

PAFW provides certain interactive features, such as blogs and social media channels, which permit patrons to actively engage in discussion of PAFW programs and the performing arts. We encourage You to interact with this website, subject to the following conditions:

• You may not post any content that may be viewed as unlawful, harassing, discriminatory, libelous, obscene, false, inflammatory, pornographic, or infringing on the rights of any third party.
• You may only post content that is Yours or that You have the right to post.
• You may not make any post that contains advertising or promotional content.
• You may not introduce any software viruses, worms or other programs designed to damage software, hardware or telecommunications equipment.
• You may not collect information about the users of this website or use such information for any purpose.

By posting on this website or and PAFW social channels, You grant PAFW and its related organizations and affiliates, and assigns a non-exclusive, worldwide, royalty free, perpetual, irrevocable and fully licensable right to use, modify, adapt, publish, translate, create derivative works from, distribute and display such content throughout the world via any media now known or hereinafter devised.

We reserve the right to monitor all comments or other postings by patrons and to edit and/or remove any content that PAFW determines, in its sole discretion, violates any of the above terms or is otherwise inappropriate. PAFW is not responsible for any user-generated content that is posted on this website or any PAFW social channels, or for any failure or delay in removing such content. We reserve the right to remove comment features at Our sole discretion.

Information Collected by/Shared with Third Parties.

Advertising. PAFW may partner with advertising companies who may use information from cookies and the tracking tags they place on this website to provide You with targeted advertisements about goods and services that may be of interest to You based on Your use of this website and to track the effectiveness of ads served to You. These advertising company partners may anonymously track Your Internet usage across other websites in their networks beyond this website. Any information that these advertising companies collect via cookies and tracking tags is generally not personally identifiable (unless, for example, You provide personal information to them through an ad or email message).

Google Analytics

This website has the integration of Google Analytics.

Google Analytics is a website analysis service. Website analysis refers to the collection, recording and analysis of data regarding the behavior of visitors to the website. A website analysis service records e.g. data showing from which website a data subject has come to a website (so-called referrer), which subpages of the website were accessed or how often and how long a subpage was viewed. Website analysis is used mainly for the optimization of a website and for a cost-benefit analysis of Internet adverting.

Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is the operator of the Google Analytics component.

Google Analytics uses cookies. The information about Your use of this website generated by the Google Analytics cookie is normally transmitted to a Google server in the USA and stored there. Google might disclose these personal data collected via the technical procedure to third parties.

IP addresses are used at collection time to determine location information (country, city, latitude and longitude of city) and then discarded before data is logged in any data center or server. Google uses this information to analyze Your use of the website in order to compile a report about Your website activities and provide PAFW with other services associated with Your website and Internet use. The IP address of Your browser transmitted by Google Analytics is not linked to any other Google data.

You may prevent the storage of cookies by setting Your browser software accordingly, but You might then not be able to fully use all functions of this website.

You may furthermore prevent the disclosure of the data generated by the cookies that refer to the use of the website (including Your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

This browser add-on notifies Google Analytics via JavaScript that no data or information about website visitors may be transmitted to Google Analytics.

A cookie left behind by Google Analytics may be erased at any time via the Internet browser or other software programs.

Additional information and the applicable privacy policy of Google may be downloaded from https://policies.google.com/privacy and from https://marketingplatform.google.com/about/analytics/terms/us/. Google Analytics is explained in more detail under this link: https://marketingplatform.google.com/about/.

This website also uses Google Analytics performance reports by demographic factors and interests as well as reports about impressions in the Google Display Network. You may deactivate Google Analytics for display advertising and set the displays in the Google Display Network by accessing the display settings under this link: https://adssettings.google.de/anonymous?hl=en.

Google Tag Manager

This website uses Google Tag Manager. This service allows You to administer so-called website tags centrally via an interface. Google Tag Manager implements only tags. No cookies are used, and no personal data are collected.

Google has a suitable privacy policy for such data collection by third-party providers: https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/

However, Google Tag Manager does not access these data. If certain domains/websites or cookies were deactivated, it remains in place for all tracking tags provided that they are implemented using Google Tag Manager.

Google Signals

This site uses Google Signals. Google Analytics will associate the visitation information it collects from this site with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into users' cross device behaviors.

This website adheres to the Google Advertising Features Policy: https://support.google.com/analytics/answer/2700409?hl=en&utm_id=ad

User(s) may access and/deleted Google account information collected by using the My Activity section of their google account or be using this link: https://myactivity.google.com/myactivity?pli=1

Third Parties. We may employ other companies or individuals to perform functions on Our behalf, such as sending postal mail, email, and text messages, conducting sweepstakes/contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These outside suppliers, agents and vendors have access to Your personal information only as needed to perform their functions.

Third Parties with Links from This Website. From this website, You may be able to click on links to third-party sites, such as Our Resident Company websites, to buy tickets and merchandise, and for other informational purposes. These third-party sites may collect information, including personal information. PAFW is not responsible for, nor has access to the information these third parties collect. The collection of this information is governed by the privacy policies on the applicable third-party sites.

Other. When necessary, We may also share personal information, in good faith, when it is reasonably necessary to protect the rights, property or safety of Our employees, contractors, related organizations and affiliates, or others. PAFW, in its sole discretion, may disclose personal information to law enforcement, other government officials, or other third parties, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability.

Mailing Lists (Email and Direct Mail)

If You provide Your e-mail address, We may periodically contact You with special offers, updated information, and new services. Any e-mails sent to You by Us provide You the option to be removed from the e-mail mailing list.

Selected applications on this website allow visitors to subscribe to Our mailing list by providing their names and addresses. If You provide Us with Your mailing address, email address or telephone number, We, in addition to providing You with electronic communication, may also use this information to alert You to updated information and new services. If You wish to be removed from the mailing list, You may do so by contacting Us directly.

From time to time, We will deploy communications on behalf of sponsors/partners. All personal information and transaction history information, including email addresses and telephone numbers, is maintained by PAFW and will not be shared with sponsors/partners.

We will not share Your information with third parties for the purposes of remarketing based on Your purchase history.

Mobile Message Sign-Up

If You subscribe to receive messages and alerts from PAFW on Your mobile device by providing Your mobile number, You acknowledge and agree to:

• Authorizing PAFW to send You text messages, which may include important performance update reminders, news, promotions and offers at the number You provide for such purposes until You opt-out as provided in the Choice/Opt-Out section;
• You are the owner or authorized user of the wireless device number provided to PAFW;
• You reside in the U.S.;
• Your wireless carrier’s standard messaging rates apply;
• Your wireless carrier and other service providers may also collect data about Your wireless device usage, and those practices are governed by their own policies;
• PAFW does not guarantee the privacy or security of Your wireless network or the messages You receive;
• We may access the content of Your wireless account with Your carrier for the purpose of identifying and resolving technical problems and/or service-related complaints; and
• You authorize PAFW to use the information obtained in connection with providing mobile messages to You as described in this Privacy Policy.

Directed at Adult Market

PAFW is a family-oriented business. We adhere to the principles set forth in the Children’s Online Privacy and Protection Act (“COPPA”), as amended, and ask You, if a parent or guardian of minor children, to familiarize Yourself with the prescribes of COPPA. Our site is not developed with the intention that it will be used by minors and specifically, is not directed to children age thirteen (13) or younger (or under sixteen (16) in the case of California residents). We request that any such person under the age of thirteen (13) (or under sixteen (16) in the case of California residents) years old not use Our site. If a parent or guardian believes that his or her child may have provided Us with Personally Identifiable Information (“PII”), for example, by misrepresenting his or her age, that parent or guardian should contact Us at [email protected]  with the particulars of the information We are alleged to have collected. If We determine that Your child under the age of thirteen (13) years old (or under sixteen (16) in the case of California residents) has provided Us PII We will immediately delete all such information. For additional information regarding the use of the Internet by minors visit http://www.OnGuardOnline.gov for tips from the Federal Trade Commission on protecting kids’ privacy online http://www.onguardonline.gov/topics/kids-privacy.aspx.

California Visitors

California Civil Code section 1798.83 permits California residents to request information about whether PAFW has disclosed personal information to any third parties for the third parties’ direct marketing purposes. To make such a request, please contact Us at the following email address: [email protected].

EU Visitors

If You are located within the European Union, You should be aware that Your personal information will be transferred to the United States, the laws of which may be deemed by the European Union to have inadequate data protection. If You are located in a country outside the United States and voluntarily submit personal information to PAFW, You thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States.

Security

This website has commercially reasonable security measures in place consistent with standard industry practice to protect the loss, misuse, and alteration of the information under PAFW’s control. Personal information collected by this website is stored in secure operating environments that are not available to the public. While safeguard measures are in place to protect Your personal information, users agree to and understand no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

Choice/Opt-Out

This website provides users the opportunity to opt-out of receiving communications from PAFW and its partners at the point where visitor information is requested.

This website gives users the following options for removing their information from PAFW’s database and not receiving future communications or service.

1. Users can send email to: [email protected]

2. Users can send mail to the following postal address:
Performing Arts Fort Worth
330 East 4^th Street, Ste. 300
Fort Worth, TX 76102
3. Users can call the following telephone number: 817-212-4280
4. Users can opt-out of receiving future emails from us by selecting the “unsubscribe” link at the bottom of our emails.
5. Mobile message subscribers can respond to a text from us with the message “unsubscribe” to stop receiving text messages from us.

Correct/Update

This website gives users the following options for changing and modifying information previously provided.

1. Users can send email to: [email protected]

2. Users can send mail to the following mailing address:
Performing Arts Fort Worth
Attn: Patron Services
330 East 4^th Street, Ste. 300
Fort Worth, TX 76102
3. Users can call the following telephone number: 817-212-4280

Opt-out options relating to marketing cookies include but are not limited to the following services:

-European Digital Advertising Alliance:  https://youronlinechoices.eu/

-Network Advertising Alliance: https://optout.networkadvertising.org/?c=1

- The Trade Desk opt-out page: https://www.adsrvr.org/

- User(s) may access and/delete Google account information collected by using the My Activity section of their gold account or be using this link: https://myactivity.google.com/myactivity?pli=1

- Web Choices: https://optout.aboutads.info/?c=2&lang=EN

Copyright Notice

All text, images, graphics, sounds and software code (“Content”) on this website are copyrighted property of its respected owners, clients, contributors, and programmers unless otherwise noted. Content may only be used for the personal education of site visitors. Content may not be placed in the public domain. You may not reproduce, redistribute, publish, or otherwise use by electronic or any other means any of the Content without the prior written consent of its respected owners, clients, contributors, and programmers.

Trademarks

Performing Arts Fort Worth, Bass Performance Hall, McDavid Studio, the Van Cliburn Recital Hall, and other trademarks, service marks, brands, product names, designs and logos related to PAFW and indicated on this website are owned, controlled, or licensed by PAFW. They may not be used or displayed without prior written consent from PAFW. All other trademarks, service marks, brands, product names, designs, company names and logos appearing on this website are the property of their respective owners.

PAFW makes every effort to properly credit all third-party content. Unless otherwise indicated on this website, the content posted is for informational purposes only and may not be duplicated. If You believe that PAFW has inappropriately posted Your copyrighted content, please contact Us in writing at [email protected]. 

Applicable Law

These Privacy Policy terms will be governed by and construed in accordance with the laws of the State of Texas, without regard to any principles of conflicts of law. You agree that any action at law or in equity that arises out of or relates to any use of this website will be filed only in the state or federal courts located in Tarrant County, and You hereby consent and submit to the personal jurisdiction of such courts for the purposes of litigating any such action.

This website is published in the United States. If You are uncertain whether this privacy policy conflicts with the applicable local privacy laws where You are located, You should not submit Your personal information to PAFW.

Successor

In the event that PAFW, or any component of its operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to PAFW’s obligations with respect to the personal information that You have provided to PAFW, which would be necessary for the entity to effectively continue the business. By using this website, You consent to any such use of such personal information by such an entity assuming control of PAFW’s operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency.

Disclaimer

By active use and participation on this website, You herby agree to indemnify and hold harmless PAFW, its respective agents, representatives, principals, employees, officers and directors, including attorney's fees incurred or suffered by the other party as a result of any claim for personal injury, property damage, or otherwise brought by or on behalf of any third party as a result of or in connection with the willful conduct or negligence of the indemnifying party, for any direct, indirect, incidental, special, punitive or consequential damages that may result in any way from Your use or inability to use the information provided on this or any other website supported or maintained by PAFW, or from Your reliance on or use of information, services or merchandise provided on or through the website or that result from mistakes, errors, omissions, interruptions, defects, deletion of files, delays in operation or transmission or any failure of performance. If You are dissatisfied with the information provided on this website, or with any of the practices of PAFW in the operation of this website, Your sole and exclusive remedy is to discontinue using the website.

Contacting Us

If You have any questions about this Privacy Policy, the practices of this website, or Your dealings with this website, You can send an email to [email protected].

Donor Privacy Policy

Ensuring the safety and security of donors’ private and personal information is a priority for Performing Arts Fort Worth (including PAFW references “We”, “Us”, or “Our). This policy is intended to inform donors what personal information is collected and how it is used. Every effort is made to streamline Our donation process through a secure manner and safeguard your privacy when making donations through Our giving system.

Our practices are reviewed and updated periodically; therefore, donors are encouraged to view or request the Donor Privacy Policy in effect at the time you wish to make a gift. By using any of our websites, or communicating with Us by phone, mail or email, you are deemed to have assented and agreed to the policy in effect at the time of your use and donation.

PAFW collects payment information to process a donation, including:

·      Contact information: name, organization, complete address, phone number, email address;

·      Payment information: credit card type and number, expiration date, card security code; and

·      Additional information you may wish to share: special notes pertaining to your gift, comments, suggestions, and questions.

All records of donations to PAFW shall be maintained by PAFW according to the applicable standards of record retention in effect at the time of donation and stored in a secure database.

PAFW does acknowledge donors by name in certain printed materials such as newsletters, performance programs and event programs, and on Our website. A donor wishing to view samples of these publications may request copies by contacting Our office. In addition, donors who prefer not to be acknowledged on any printed materials should notify Us.

PAFW does not copy, reproduce, publish, post, distribute, share, trade or sell donors’ names, personal contact information or description of donor to any outside individual or business. Exceptions shall be those required by law. Use of donor information is limited to internal purposes of PAFW and only to further the mission and purposes of Our organization.

Accuracy of your personal information can be maintained by notifying us when there is a change in address, phone number or email address. If you wish to update your information or stop receiving communication from PAFW, contact Us by email or mail. Please include old and new contact information so accurate corrections can be made.

PERFORMING ARTS FORT WORTH, INC

Attn: Donor Relations
330 East 4^th Street, Suite 300
Fort Worth, Texas 76102
(817) 212-4300
www.basshall.com